86 ViewsFranchise owners face a tough spot. You must stick to the big brand rules from headquarters while tweaking things to fit your local crowd. Mess this up, and you risk losing money or diluting the brand’s strength. Get it right, though, and your franchise marketing strategy can drive fastContinue Reading
1,002 ViewsWhat are good posting times for instagram for More Engagement? With digital marketing and social media, there is an algorithm for everything. Therefore determining the optimum time to publish on Instagram shouldn’t be a guessing game. Every social media scheduling tool claims to use the most advanced social mediaContinue Reading
1,358 ViewsWhat is a personal brand? Your personal brand is how you “market” yourself as an individual. This consists in building a strong reputation and image vis-à-vis the general public. Essentially, your personal brand is what people say about you when you’re not there. It’s not always easy to seeContinue Reading
1,122 ViewsAccording to a study by the Jobvite platform on recruitment methods , 55% of recruiters reconsider hiring based on the social profile of the candidate. Therefore, we better understand the importance for everyone to know how to put themselves forward on the Internet. For example, the personal traces ofContinue Reading